Emerging Trends in Feminine Hygiene Products: What to Expect in the Coming Years

The global feminine hygiene products market size is projected to grow from USD 24.6 billion in 2023 to USD 32.2 billion by 2028, at a CAGR of 5.5% from 2023 to 2028. The report contains different market predictions related to revenue size, production, CAGR, Consumption, gross margin, price, and other substantial factors.

Feminine hygiene products are designed to help women maintain cleanliness, comfort, and health during their menstrual cycle and for general vaginal care. These products manage menstrual flow, maintain personal hygiene, and prevent discomfort or odor. The rise in awareness about feminine hygiene management and the increasing disposable income of females drives the market growth.

The sales of feminine hygiene products have grown tremendously in recent years as more women are gaining awareness on the importance of maintaining proper menstrual hygiene. Women residing in rural areas neither have access to proper menstrual hygiene products nor receive adequate education on the importance of the same. Such lack of awareness can have some serious consequences such as temporary infection in the genital areas and infertility. Such factors are expected to positively affect the feminine hygiene products market growth.

MarketsandMarkets™ displays this information in a report titled, ""Feminine Hygiene Products Market, 2023-2028.""

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List of Key Players Profiled in the Feminine Hygiene Products Market Report:

Johnson & Johnson (US)
Procter & Gamble (US)
Kimberly-Clark (US)
Essity Aktiebolag (PUBL) (Sweden)
Kao Corporation (Japan)
Daio Paper Corporation (Japan)
Unicharm Corporation (Japan)
Premier FMCG (South Africa)
Ontex (Belgium)
Hengan International Group Company Ltd. (China)
Drylock Technologies (Belgium)
Natracare LLC (US)
First Quality Enterprises, Inc. (US)
Bingbing Paper Co., Ltd. (China)
TZMO SA (Poland)
Redcliffe Hygiene Private Limited (India)
The Keeper, Inc. (US)
Diva International Inc. (Canada)
Tosama (Slovenia)
Lambi (Mexico),
Cotton High Tech - Cohitech (South Africa),
Edgewell Personal Care (US),
Bostik (Spain),
Corman (Italy)
Seventh Generation (US)

Report Coverage:

The research report provides a thorough overview of the market and identifies important topics, including major product categories, competitive landscapes, and distribution routes. The study also identifies significant advancements in the sector and provides insights into current market trends.

Regional Insights:

Asia Pacific is expected to dominate the global market as the region is witnessing a notable rise in hygiene awareness in countries such as India and China.

North America and Europe markets have shown tremendous growth due to factors such as higher income level of women, better sanitation practice, and greater awareness about menstrual hygiene.

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Drivers and Restraints:

Growing Menstrual Literacy Rate to Boost Market Growth

Feminine hygiene products play a vital role in helping women manage their period flow effectively. Nowadays, more women in the rural areas are receiving education on the importance of using products, such as menstrual cups, tampons, and sanitary pads, thereby boosting the menstrual literacy rate. Since there has been a commendable rise in the number of working women, the demand for these products has grown, thereby boosting the market growth.

However, low access of menstrual hygiene products in underdeveloped areas may hinder the market development.

Segments:

Menstrual Care Products are Highly Used by Women to Effectively Manage Menstrual Cycle

Based on product type, the market is segmented into menstrual care products and cleaning & deodorizing products. The menstrual care products segment accounted for the largest feminine hygiene products market share as women use these products every month during their menstrual cycle.

Heavy Discounts and Bulk Purchases to Boost Customer Footfall at Hypermarkets/Supermarkets

In terms of distribution channel, the market is segmented into hypermarket/supermarket, convenience stores, drug stores, and others. The hypermarkets/supermarket segment holds a dominant position in the market as women buy their hygiene products in bulk at these stores since these shops offer heavy discounts on such products.

With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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Detailed Table of Content:

Introduction
- Research Scope
- Market Segmentation
- Research Methodology
- Definitions and Assumptions
Executive Summary
Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
Key Insights
- Overview of the Parent Market
- Industry SWOT Analysis
- Recent Industry Developments
- Supply Chain & Regulatory Analysis
- Qualitative Analysis (In Relation to COVID-19)
  - Impact of COVID-19 on the Market
  - Supply Chain Challenges
  - Potential Opportunities due to COVID-19 Pandemic
Global Feminine Hygiene Products Market Analysis, Insights and Forecast, 2019-2030
- Key Findings / Summary
- Market Analysis, Insights and Forecast – By Product Type
  - Menstrual Care Products
    - Sanitary Napkins/Pads
    - Panty Liners
    - Tampons
    - Others
  - Cleaning & Deodorizing Products
- Market Analysis, Insights and Forecast – By Distribution Channel
  - Supermarkets/Hypermarkets
  - Convenience Stores
  - Drug Stores
  - Others
- Market Analysis, Insights and Forecast – By Region
  - North America
  - Europe
  - Asia Pacific
  - South America
  - Middle East & Africa